Left-brain dominant and always in the role of devil’s advocate, Tracy Trovato eats, sleeps and breathes strategy. Whether she’s planning a trip to the grocery store or an annual event for 800, Trovato’s meticulous and creative approach ensures no stone unturned, no opportunity missed, no deadline extended and no budget exceeded. With a preference for wordsmithing and content development, Trovato brings more than two decades of public relations and marketing expertise to every project she touches.

Trovato cut her public relations and marketing chops at DickinsonGroup, where she managed successful campaigns for high profile projects including Lakeshore East and The Elysian. Trovato then set up shop from her home and eventually partnered with Forethought Marketing Group. There, she worked with clients such as Jan Lewis Designs and 33 Realty on creative, comprehensive marketing strategies and oversaw event planning and marketing for UCP Seguin Foundation’s Great Chefs Tasting Party.

As Forethought Marketing Group’s CEO transitioned to a full-time position at a non-profit organization, Trovato launched Found: Words. Ideas. Etc. to expand her professional relationship with UCP Seguin Foundation, as well as take on new project-based clients, including Lucien Lagrange Studio and Feed To Succeed.

​Trovato’s writing and messaging skills extend to her volunteer role as an Illinois State Advocate for the Leukemia & Lymphoma Society where she contacts state and federal members of Congress to ask for their support on legislation that directly impacts blood cancer patients, survivors and their caretakers.